<aside> 🚀 **Hi!

I'm Vijay, a** strategic digital leader with 15+ years experience driving digital transformation, operations and growth across diverse industries.

Proven expertise in leading cross-functional teams, with a unique mix of skills covering strategy, creative, operations and growth.

I have extensive experience in managing global digital operations, launching new products, and delivering performance-driven marketing.

I am deeply passionate about personal growth and mindfulness and currently live by the sea.

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👨🏽‍🦲 About Me

You can find out more about my work and creative projects below. For now, here’s the headlines:

• Created ‘GetSashy’, a generative AI app that provides on-demand personalised exercises for mindfulness, creativity and personal growth.
• Founding team member and director, helping establish a new UK Charitable foundation & it's technology platform ‘**Newsmast’**.
• Global Head of Digital, Sportradar. Overseeing digital marketing and operations for the world's leading sports data technology company.
• Co-Founder, of performance marketing agency ‘Bridge & Tunnel’, which was acquired in 2022 and is now part of the Krow agency group.
• VP, Digital and Social at Jack Morton Worldwide, one of the world’s largest brand experience agencies.

🖥️ Experience & Projects

📋 Experience

Director and Founding Team Member. Newsmast Foundation - Feb, 2023 - Dec, 2023 > Learn more

Global Head of Digital and Social Media Sportradar - Jun, 2021 - Sept, 2022 > Learn more

Co-founder and Director Intheday - Mar, 2020 - Dec, 2023 > Learn more

Co-founder and Director Bridge & Tunnel - May, 2018 - Apr, 2021 > Learn more

Vice President, Social & Interactive Jack Morton Worldwide - Nov, 2015 - March, 2018 > Learn more

Career summary prior to 2015

• Experience across digital marketing, project management and mobile product management roles, with leadership in social and digital strategy for global clients.
• Led digital accounts and projects for major brands including Microsoft, KP Snacks, New Balance, Grolsch, and Corona, managing multi-market campaigns across EMEA.
• Delivered significant growth through digital activations, social strategies, and content-driven marketing in 14+ international markets.