Global Head of Digital and Social Media - Sportradar
*Jun, 2021 - Sept, 2022
Sportradar is a global leader in sports data technology, supporting major leagues and media companies.*
My achievements and responsibilities whilst at Sportradar:
- Directed global digital marketing operations across the business globally including performance, social, and content marketing.
- Managed global marketing output for team of 12 alongside management of multiple external agency partners, driving lead generation and MQL growth during complex B2B sales cycles.
- Responsible for all product marketing globally.
- Spearheaded the Salesforce digital transformation project, creating new processes for mar-tech across the business and improving reporting, attribution and revenue across verticals.
- Key player in preparing the company for its IPO, including brand positioning, F-1
compliance, and launching the new investor relations site.
- Responsible for Mar-tech integration projects for numerous company acquisitions.
- Supported newly launched event and webinar series ‘Sportradar Connect’ and amplified trade-show activations through content based experiences.
- Managed and launched new global website Sportradar.com
