Co-founder and Director - Intheday

Mar, 2020 - Dec, 2023

Intheday is a lovingly-designed recovery tracking platform, helping those in recovery from addiction to work their recovery programme and build a better life. The app has a range of features including a mood tracker, inspirational readings, audio meditations, gratitude and journaling tools and more. The app was free, with a paid version for those who wanted to support the project.

The journey:

• Conducting market research and user interviews.
• Created the architecture, UX, UI and prototype using Sketch and Marvel.
• Created the functional and technical product specification - overseeing all elements of the product.
• Project managed the entire process, with the build outsourced to an external agency partner.
• The app had no tracking features given it’s target audience and the importance of anonymity within the recovery community.
• It received over 1,500 downloads and had lots of positive feedback, particularly for it’s design.
• The app was eventually removed from the app store in Jan 2024 after various code libraries became outdated and maintenance became too costly.

I hope to relaunch a new version soon using Flutterflow and Buildship.