Co-founder and Director - Bridge & Tunnel

May, 2018 - Apr, 2021

‘Bridge & Tunnel’ was a performance-focused social agency based in Shoreditch. Bridge and Tunnel is now part of Krow Agency Group.

• Founded the agency, growing it to 9 staff and £1.3m annual revenue.
• Led various pitches and projects for clients including New Balance, Ace & Tate, Eurail and various startups.

My work as lead for New Balance:

• Account lead for New Balance EMEA, leading a major DTC transformation project across 20+ markets, integrating performance marketing, content, and e-commerce.
• Delivered £10 ROI for every £1 spent, securing long-term retention of account.
• Strategic lead across New Balance EMEA, leading best practice across content, performance and growth. Main point of contact for in-house staff across the business and various external distributors and partners.
• Created and launched asset management system and localisation processes for Tier 1 and Tier 2 markets.
• Led various product launches across Performance and Lifestyle verticals. Responsible for retail event activations at flagship Oxford Street Store.
• As part of an integrated team, delivered the New Balance sponsorship of the London Marathon 2019.
• Lead for New Balance Cricket during their sponsorship of the England Team during the 2019 World Cup.